Your website is an essential part of your business, it is important to give it the attention it deserves. I repeatedly see great website designs delivering excellent results for businesses which would previously have wasted a lot of time and money on ineffective marketing.
Here are the essentials to a successful websites:
Perfected Elevator Pitch
Studies show that website visitors spend an average of seven seconds or less on 90% of the websites they visit. This means you only have a few precious moments to convey who you are, what you do, who you do it for, and why you’re the best choice. Make sure you nail your pitch and get in front and center on your homepage.
It’s important to spend time honing your core marketing message and ensuring that your logo design, tagline and the initial two sentences of your website copy are clear and present your brand with credibility and impact succinctly outlining your specialty and target niche. There’s a lot to communicate in very little time so your pitch must be concise and compelling.
Clear Call to Actions
When marketers and business owners ask, “Why isn’t my website design converting?” the answer is most often a lack of call to actions. Common call to actions (CTA’s) include phone numbers and “Buy Now” buttons. Call to actions are designed to engage your visitors and guide them down the path to a conversion. Visitors to your website need specific information before committing to a purchase or an inquiry. Smart call to actions preempt the visitors next step and gently lead them through your website in the way you want them to experience your website while delivering the information they are seeking.
On the most basic level any good web designer would recommend that you make sure your phone number is in the top right of every page of your site. Have your web designer put your contact info on the footer of every page along with quick links to your most valuable content. This is even more important for mobile websites where prospects are often just looking for a quick phone number, hours or address.
Track Your Conversions
I mention conversion tracking up the top because it’s so often neglected, yet it’s one of the easiest strategies to implement. Even with a simple website design, it is vital to know how many enquiries and sales that you receive through your website, where those website visitors come from and what the cost is to acquire them. This allows you to accurately measure your marketing spend, evaluate the success of any improvements or modifications in your website design or online marketing, and ultimately measure the underlying success of your website. Any good website designer will be able to assist you with tracking your conversions.
Deliver High Quality Content
Quality content is vital to your marketing efforts and without it you can’t tell your story, attract your target market or explain the problems you solve and how you solve them. Everything from your website copy to your email newsletter should be useful, informative and engaging. Make it easy to read, delivered in portions and frequencies that match the interest of your customers.
Your content is a vital tool to lead visitors towards the purchase and it should work together with your website design and brand to provide a seamless and compelling experience. High-quality content demonstrates authority and integrity and visitors are more likely to purchase from businesses that invest the time and effort into sharing their message in an intelligent and appealing way.
Gorgeous Visual Design
Visitors will be more inclined to remain on your website if it’s aesthetically appealing and visually interesting. They will also be more likely to return and to share your website with others. A visually compelling design immediately establishes the quality of your company and your product.
The best website designs are centered around the fact that visual design has a significant impact on a visitor’s emotional response to your business. If your website design has a below average visual appearance visitors will consciously and subconsciously perceive your company to be below average.
Logical User Experience
If your website is built around a visitor’s objectives and point of view, it will encourage their interaction and improve your conversions. Ask yourself ‘why did they come to your website in the first place?’ What questions are they hoping to answer on your website. Try and see your website’s design from their perspective to create an experience that anticipates their needs and delivers the right solutions, and make sure your web designers are looking at the design from this perspective as well.
You need to make it easy for visitors to access the content they need, whether it’s contact information, product specifications or prices. At its highest level, user experience is about providing what your prospects need before they even know they need it. Along with creating beautiful website designs, your web designer will be experienced in the ways to improve your website’s user experience.
Mobile Friendly Design
25% of people on the internet at any given moment are using a smartphone or tablet. What’s more, research shows that tablet users are converting at higher rates than desktop users. This proves that your website needs to be not just viewable, but optimised for mobile devices.
Responsive design insures that no matter what device someone uses, your website delivers content in the most effective way.