Search Engine Optimisation & Search Engine Marketing

Our goal is to help Australian businesses expand their online presence to generate more clients, more leads, more sales.

We are committed to ensuring you receive a positive return on your online marketing investment. With a focus on effective outcomes we tailor a solution to meet your business goals and budget. We understand that every business is unique and each requires a different approach to reach their online marketing goals, that is why we offer customised search engine marketing solutions specifically designed to get the best online results possible

Our focus is on Search Engine Optimisation (SEO) which is a very cost effective medium to long term solution providing a much greater return on investment (ROI) than paid advertising (PPC) which can provide good short term results when used effectively, but can be much more expensive, AND, effectiveness hinges on campaign quality. As a cost effective and measurable strategy, online marketing really should be an integral component of every businesses overall marketing  strategy, particularly in todays economic climate. Compared to newspaper ads, yellow pages, flyers and radio, every dollar spent marketing online will produce  results into the future, not just until the end of the campaign. Our popular Small Business SEO Package  is a 4 month campaign starting from only $16.00 per day. Click here for details… Or Contact us for a tailored solution that suits both your business and your budget.

search engine marketing chart

Why Invest In Search Engine Marketing (SEM)?

1.    Your  potential customers are using search engines to find you

Consider the last time you needed to find information about a service – any service. Pretty much gone are the days when you would turn to the Yellow Pages (just look at how much the book has shrunk in recent years) to look for a service, phone number or address. Search Engines (such as Google, Bing or Yahoo) are the information medium of the future and Australian business needs to invest in a search engine presence to increase customer numbers, brand awareness, and in particular, return on marketing investment. An investment in SEO is paramount if you want to be found on these search engines.

2.    Customer acquisition cost is lower using Search Engine Optimisation

The cost of getting that first time customer for any business can vary greatly and Search Engine Optimisation is proven to be more cost-effective than expensive offline methods or buying traffic through Google Adwords or other forms of Pay per Click (PPC) Marketing.The level of online competition has been increasing dramatically over the last couple of years in Australia, so if you haven’t adjusted your budget to include an online marketing component, your business will eventually suffer as offline marketing effectiveness declines. A  recent survey of 1000 small business owners across the country found those with a website were making 41 per cent of their turnover via the internet- those numbers are quite significant and continually growing. For a very affordable monthly fee, Focus can develop an SEO strategy which is not only cost effective but tailored to get the best results for your business.

3.    Results are Transparent and Measurable

Unlike  most other forms of marketing, Search Engine Marketing (SEM) is measurable, which means you can account for every dollar invested. Web Analytics provide an enormous amount of data which when analyzed correctly provide key metrics about your websites performance – such as how many  unique and returning visitors your website actually receives each month as well as how users get to and navigate around your site, how long they stay and at what point leave. The  rich data  that Web Analytics provides and our commitment to understanding the significance of this data  ensures that we deliver critical business insights which help our clients get the best from SEO campaigns. An understanding of Search Engine Optimisation is important for business owners. if you would like more information on SEO Click Here…. Call us today on 1800 421 884 to discuss online marketing strategies for your business.

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