Social Media Marketing revolves around marketing or garnering attention through social medial outlets. Often, social media leads to the discovery of new content before it hits other standard news outlets. This social media head start plays a large role within the world of marketing. Social media outlets are very familiar to anyone that has been online in recent years; YouTube, Facebook, Twitter and Digg are some of the more popular social media sites in recent years.
While all of these sites fall under the umbrella known as “social media”, they all function quite differently in relation to one another. For instance, YouTube’s primary content is video, which are easy to upload and present to the world. YouTube channels can be created to become the centerpiece of your social media marketing campaign. Due to its social nature, YouTube is an optimal way to reach out to new customers and involve them in the marketing aspects of your product or business.
Facebook can be used as another avenue to market through social media. Since almost everyone has at least heard of the large social networking site known as Facebook, if not already on it, more businesses are creating Facebook fan pages that encourage discussion and fan participation in events, promotions and activities. The idea behind this is, the more interaction there is with the customer, the more brand loyalty that is being built behind the scenes.
Another instance of social media marketing is through the social site Twitter. This site allows for short blasts of messages or updates that can be shared with others who are following the business. Many companies like to add a personal touch to messages they send out and act as if they are talking directly to you as a customer. Building trust through constant communication is an effective strategy to implement.
A last social media marketing strategy to discuss is a simple “Digg” or “Share This” component businesses place at the end of blog articles or news releases. Readers who enjoy the content they are presented with can “vote” for this article which can then give more exposure to the piece at social bookmarking sites. This type of marketing can be set up automatically and is simple to implement.
Overall, social media marketing is a relatively new concept. Due to the fact it is so new, many companies are still feeling their way through the social media field to determine what works and what doesn’t work. Other older forms of marketing have been tested over time and best practices have been become standard and understood. Social media is still evolving.
Another drawback of social media marketing is the fact that there is no cost to market through social media. Anyone can share material at any time, as much as they want, whether they have an audience or not. With no barrier to entry, the quality level and strategy can be lacking if the direction is poor.
Social media marketing is here to stay and can have a huge impact on your business or product if done correctly with a viable strategy intact. Utilizing many of the discussed social media options allows for the most interaction with your customer base and best opportunity to succeed in your market. We are happy to discuss social media with you. call today.