Link building is an important component of any website, especially if your primary goal is to get your site’s pages ranked in the search engines. By building links, you are receiving incoming links from other websites that consider your material important or worthwhile. The more prominent and topic-specific links you receive from other sources, the higher your site tends to rank in the search engines. Thus more visitors will be able to find your page, gain value from your material, and ultimately your site will achieve even more exposure. In short, backlinks act as votes for the pages of your website. The more relevant votes you receive, the greater potential you have to move up in the search engine result pages.
Through link building, a common method of receiving links from other sites is through the use of anchor text. Anchor text is the descriptive labeling appearing on a web page. Search engines review the anchor text to determine if the content is relevant to the web page. If the anchor text is related to the content within the page, the algorithms that rank pages will consider this link as having high authority. For example, an anchor text of ‘grass seed’ related to a web page that details ‘fall aeration’ would be associated enough to deem this a quality backlink.
Link Building Is Critical For Success
There are a number of ways to attack link building to secure quality backlinks to your site. Link exchanges, article marketing, guest blogging, forum profiles, social bookmarking and press releases are all examples of ways to receive backlinks back to your site. If you are a beginner and aren’t comfortable with building links, or just don’t have the time to build links yourself, you can find a link building service on the web to assist you with your case. They can work to give you a specific quantity of backlinks or can give you as much as you need to reach the top of the search engines so you get more visibility.
When building a site for the first time, be sure not to ignore building links to your site, as this is how visitors and search engines find you in the first place. With traffic, your website will be one of a million others that exist out there that may be wonderful and engaging, but never found by the audience it’s intended for.
Link Building – Not All Links Are The Same
One thing to keep in mind is that not all backlinks are the same. As touched on earlier, the more relevant the backlink is to your site’s content, the more the search engines will weight that to your advantage. This creates a more real and authentic rise in the search engines due to the true intention of your content, and not just a thousand non-relevant backlinks that have no connection to your material.
Link building should always be a high priority for your site, just as important as creating relevant content. When starting out, don’t be afraid to try different methods of building links. If you do struggle and need assistance, talk to us about link building services or to take over your back linking campaign.